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With personalization tokens, you can show personalized content to your contacts based on their property values in your CRM. Personalization tin can increase engagement with your website and e-mail campaigns. You can personalize content in your HubSpot emails, website pages, and landing pages with any default contact property or custom contact property.

This article covers how to add personalized content to rich text modules in the folio editor, the marketing email editor, and in your folio and email templates. Learn how to add personalization to your email subject lines and your sales email templates or snippets.

Please notation: personalization is not available for landing pages created with a starter template or any pages hosted externally.

How personalization works

Personalization tokens stand for belongings values for CRM objects like contacts or companies. In order for personalization tokens to show a value, the contact viewing it must be a tracked visitor with a contact tape in your CRM and a known property value for that token.

Add personalization to your content

• Navigate to your content:

  • Website Pages: In your HubSpot account, navigate to Marketing > Website > Website Pages.
  • Landing Pages: In your HubSpot account, navigate to Marketing > Landing Pages.

• • Email: In your HubSpot account, navigate to Marketing > Email.

Please note: smart content should non be used on a thank you page. When a visitor submits a form and is redirected to a thank you page, there isn't enough time for HubSpot to make up one's mind if the contact meets the smart content rules on the thanks page.

Delight note:

• Hover over the name of the content you're editing and click Edit. If you're creating new content, click Create e-mail/landing folio/website page .

• In the editor, click arich text module to insert a personalization token.
• Place your cursor where you desire to insert the personalization token, and then click the Personalize dropdown menu in the rich text toolbar.
• Click the Token dropdown menu, then use the search bar to select a Token :
  • Visitor: thesetokens apply the values for the company properties associated with your contacts  in your HubSpot database. This includes tokens for company owner, total revenue, industry, and name.
  • Contact: these tokens use the values for anycontact backdrop associated with your contacts in your HubSpot database . This includes tokens for contact owner, start name, final name, and e-mail.
  • Office Location : these tokens are from the email footer information in your settings. This includes tokens for city, country, and zip lawmaking.
  • Subscription type: this token uses the name of the email's subscription type.

Delight note: bargain, ticket, quote, and custom object personalization tokens can only be used in marketing emails saved for automation by users with Edit admission to workflows. The type of token must match the type of automation. For case, you lot can simply send emails with Deal personalization tokens from bargain-based workflows.

• Select a belongings from the dropdown menu to use every bit your token.
  • If yous select Contact owner or Company possessor, click theUser property dropdown menuto select a holding from the possessor's user profile to apply as your token.
• Prepare a default value for the token. The default value will exist used when the contact does not have a value for that specific holding. You can also set global default values for the tokens.

  

• ClickInsert token.You'll encounter the token highlighted in the rich text module with the name of the selected property.

Preview personalization

Delight note:if yous don't set a default value,CONTACT.PROPERTYNAME will display in the test electronic mail or page preview, and no value will exist displayed in the live content.

• To preview how personalization will appear on your landing pages and website pages, click Preview in the upper right to preview your page. To preview the folio as a specific contact, click the Choose a contact to preview dropdown menu and select a contact.

• To preview personalization in an e-mail, click the Actions dropdown carte du jour in the upper right and select Preview to preview your electronic mail. To preview the electronic mail as a specific contact, click the Preview as a specific contact dropdown menu and select a contact.

Add personalization to a coded template

Designers building a coded template tin can add together personalization tokens to the template manually. Keep in mind that the token needs to comprise thesupported variablealong with the contact property name y'all wish to use for personalization.

For example, if you want to apply the First Proper name contact property, you'll include the proper name of the property with its appropriate variable. The token volition look like this inside your coded template:

Y'all tin manage the default values for any personalization tokens being used in your settings. Learn more about using personalization with HubL filters and the content_by_id HubL function in our developer documentation.

Landing Pages Electronic mail Design Managing director Website Pages

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Source: https://knowledge.hubspot.com/website-pages/personalize-your-content

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